Bologna, Italy – KETER Tyre made a powerful statement at the 2025 Bologna Tire Exhibition, unveiling its latest advancements in PCR and TBR technologies. The spotlight shone on the GREENTRAC PCR series, featuring Y-speed-rated ultra-high performance tires with A-grade wet grip, and the GREENTRAC TBR line, engineered for long-haul durability. Alongside, the upgraded KETER PCR range debuted its self-designed treads and exclusive molds, reinforcing KETER’s commitment to ending generic tire commoditization.

Visitors explored live demonstrations of GREENTRAC’s Silence Guard noise-reduction tech and KETER’s desert-tested PCR tires, proven in Middle Eastern markets. “Our anti-copycat designs guarantee distributor margins,” said Sam, KETER’s Global Sales Director.

With 1000+ distributors worldwide, KETER continues to redefine tire innovation.