JULY 9-11, 2025 – KETER Tyre concluded a landmark showcase at Exponeum 2025, unveiling its breakthrough Greenseal Self-Healing Technology and next-generation KETER PCR Performance Series to over 300 distributors across Latin America.
Revolution Underfoot: The Greenseal Advantage
Visitors witnessed live demonstrations of tires withstanding 6mm nail punctures without air loss – a feat powered by:
✅ 5-layer polymer coating (0.3mm thickness) sealing breaches in 0.5 seconds
✅ EV-compatible formula maintaining integrity at 180°C
✅ Zero weight penalty vs conventional tires
"Greenseal isn’t just puncture-proof; it’s profit-proof," noted Carlos Mendoza, a Colombian distributor. *"My roadside service calls dropped 80% in trials – that’s game-changing for fleets."*
KETER PCR: Where Performance Meets Value
The new PCR line stunned attendees with lab-proven superiority:
Wet Braking: 36m @ 100km/h (NEW EU Label B)
Warranty: 4-YEARS
Price Positioning: 15-20% below premium brands
"We’re rewriting the rules for mid-tier tires," said Ada, Global Sales Director. "These aren’t cheap alternatives – they’re precision-engineered with exclusive treads from KETER TYRE."
Strategic Wins
8 Key Distributors Signed: Covering Panama, Costa Rica, Colombia